NAMIBIAN beauty and make-up enthusiasts were beyond happy at the announcement by international superstar musician and businesswoman Rihanna (real name Robyn Fenty) that Fenty Beauty and Fenty Skin will soon be available in the country.
“The wait is finally ova!!!! Africa - we pullin up! Who ready?! We've been workin hard to make this happen! We'll be available in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia and Zimbabwe local retailers starting 27 May! #FentyAfrica,” said the pop star on Tuesday.
Rihanna's announcement was met with praise, while multiple African make-up artists and fans flooded the comment's section to express their glee or ask to work with the brand.
Model, presenter and influencer Leena Shipwata also expressed her excitement at the fact that this massively popular brand will soon be stocked in local stores.
“This is a step forward for all of us in the beauty and lifestyle industry. It's a win because we are now being seen as a viable market to sell to, meaning as models and influencers, we could possibly get to collaborate,” said Shipwata.
Make-up artist and fellow model and influencer Jay Aeron concurred with Shipwata.
Aeron said it was about time that Fenty and other brands branched out to African countries, as the beauty communities in this part of the world keep growing.
“I am super excited about Fenty Beauty coming to Namibia. I've been obsessed with it since it launched globally. We never got the opportunity to have it here. But now we do,” he said.
“I'm definitely going to stock up on the basics like foundation, gloss, even that highlighter I saw.”
Rihanna's beauty brand was launched in 2017, and has seen major success.
According to the official Fenty Beauty account on Twitter, the artist's catalogue will be stocked in Edgars in Namibia this month.
Anne Hambuda is a poet, writer, social commentator and media personality. Email her at email@example.com for more.