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MAKE-UP artist and clinical psychology and arts graduate Renate Shikongo has found a new passion in baking, and she plans to do all she can to make a success of it.
This follows after the hardworking go-getter launched her new venture, The Loaf, earlier this month, in partnership with Standard Bank Namibia.
The launch took place in Windhoek and Ongwediva.
Shikongo describes herself as a humanitarian who strives to reduce the impact of poverty in the world.
She founded The Loaf in 2020, at the height of the Covid-19 pandemic and its restrictions.
“It was that year that make-up artistry kept me sane. I had been doing it for years before graduation as a means of generating extra cash but it became my full-time job after graduation. When Covid hit, it was not possible to be a make-up artist anymore, which is how The Loaf was discovered,” she says.
The Loaf is a 100% Namibian-owned entity which specialises in baking bread of various flavours.
The range of high-quality homemade bread is sold in Windhoek and the central-north of Namibia. It includes options for vegans, and other health-conscious people, providing fibre, carbohydrates and protein in both convenient and delicious forms.
“The Loaf is a unique combination of nutrition, convenience, and luxury.
“Today's consumer has less time to create wholesome, home made bread, but increasingly appreciates the nutritional and sensory benefits it provides,” says Shikongo.
The young entrepreneur says she's been able to feed and clothe children from disadvantaged backgrounds through The Loaf, and after just a year she was able to buy herself a car.
“I always remind myself why I started, and I find no point in quitting if I started already. I could be just a step away, I will only know if I give it a shot. Also, I allow myself to feel, when I am very disappointed in myself or a situation, I will express it, give myself a limit to be sad or angry, and then stand up stronger.”
Her advice to young entrepreneurs is to get to know themselves well in order to find out what they love doing and could possibly turn into a business.